In 2016, the luxury sector increased by 4.4%. The trend is positive, but clearly slower if compared to the 9.7% in 2015. The worst performances are for large Italian groups whose sales in the year just elapsed earning only a + 1.5% for a business of 21 billion euros. It’s a big step back on sales. In 2014, its value was 19.3%, currently at 18.3%. These figures come from a study by Pambianco Strategie on the budgets of 36 luxury brands. The picture that emerges is of “half bad news” says Alessio Candi, one of the authors of the report at Italian national newspaper La Stampa. 2016, for Italian companies, was a year of consolidation. You should not underestimate the signs that you are reading in the margins of profitability.” Going to the performance analysis of Italian brands, Moncler (+ 18.2%) can be excited, while Prada and Tod’s suffer.
In 2016, the luxury compartment grew by only 4.4% according to Pambianco. Italian brands struggle
