Counterfeiting in fashion: 14.7 billion lost in the EU and 2.3 in Italy

The damage caused by counterfeiting in fashion: 14.7 billion euros in Europe, 2.3 billion in Italy. The new EUIPO survey, the European Union Intellectual Property Office, indirectly reveals the value of a product’s aesthetics. Seventy-two percent of European consumers consider product design important when making a purchase. Counterfeiting also exists in the USA and, in…