Voices from Pitti: Made in Italy finds more favour abroad than at home

Voices from Pitti: Made in Italy finds more favour abroad than at home

“We’d love to work more with the Italian market, but it’s difficult”. That was a recurring sentiment heard across the booths of Pitti Uomo 108 (17–20 June 2025). The phrase came from many Italian brands that place much of their value on Made in Italy production, accepting higher costs and stricter limitations in the name…

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