Bain depicts Millennials as contradictory and challenging economisers

Lo shopping dei Millennial

Millennials are contradictory, economisers and by far challenging to fashion industry. We generically refer to them as “youngsters”, though perhaps we had better call them the new adults. They are the new generation of buyers, which fashion business must target and understand. Aiming at that, Il Sole 24 Ore, together with Bain & Co. consulting…...

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