Unpredictability is king among European handbags. That is what emerges from Pambianco Strategie d’Impresa’s research on the stock value of many fashion and luxury brands in the first 6 months of 2017. From the study, it is hard not to see the good results of brands that were going difficult times, but at the same time many brands have had highs and lows. The numbers from the research show that Stefanel is the brand that grew the most with +57%, following its company-wide restructuring. Right below Stefanel is Jimmy Choo (+42.7%), a brand that was put for sale no more than 5 months ago. Third is Kering, with a growth of 37.6%. On the other hand Italia Independent (eyewear) recorder negative results (-20.6%), as well as Safilo (-19.3%), and H&M (-17%). Across the ocean, Coach’s results stand out (+35.5%), and same goes for PVH Corporation (+25.9%), and Tiffany (+22%). Negative data for Fossil (-60%), Under Armor (-21.7%), and Ralph Lauren (-17.5%).