Frasers Group has put EUR 2 billion on the table in a bid to take control of Hugo Boss. The British retail group, which already owns a stake of around 26% in the German fashion company, has submitted an all-cash offer of EUR 38 per share, representing a 4% premium to the stock’s closing price on Wednesday, 10 June. Hugo Boss responded swiftly, stating that it will “carefully review the offer”. The announcement comes just hours after reports emerged suggesting that Frasers Group is also considering a GBP 500 million bid for the Metrocentre shopping centre in Gateshead.
EUR 2 billion bid for Hugo Boss
Frasers Group wants Hugo Boss. The German company generated revenues of EUR 4.27 billion in 2025, maintaining broadly stable performance. The offer values the brand at approximately EUR 2.7 billion. Frasers has launched a voluntary public takeover offer aimed at acquiring all outstanding shares at EUR 38 each, for a total investment of EUR 1.978 billion. Subject to regulatory approvals, the British group expects to complete the transaction during the second half of 2026. Frasers also announced that it has already secured dedicated financing through a consortium of banks. As noted by Borsa Italiana, Frasers has long been a strategic investor in Hugo Boss, while the German fashion house ranks among the retailer’s five most important brands.
Hugo Boss responds
The management board and supervisory board of Hugo Boss adopted a measured approach to the proposal, stating that the offer will be “carefully reviewed”. Only after completing their assessment will the company issue “a reasoned statement, acting in the best interests of the company, its shareholders, employees and customers”.
Appetite comes with eating
The day before revealing its intention to launch a takeover bid for Hugo Boss, Frasers was already making headlines in the UK. According to Retail Gazette, the group is preparing a GBP 500 million investment to acquire the Metrocentre in Gateshead, the largest shopping centre in the United Kingdom outside London. The current owners — creditors of Intu, the retail property group that collapsed in 2020 — have put the asset up for sale as part of a new development phase. Plans include the construction of thousands of residential units around the retail complex, transforming the area into a broader mixed-use destination.
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