Once upon a time there was Supreme that, today, VF wants to sell: why?

Once upon a time there was Supreme that, today, VF wants to sell: why?

Something is wrong between VF Corp and Supreme. So much so that the parent company has put it up for sale. The cult streetwear brand had changed hands in 2020 for USD 2.1 billion. A deal that looked like it could greatly expand the brand’s business. But it didn’t, to the point that Supreme seems…

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