“Investing in made in Italy and quality craftsmanship is crucial to ensure that these skills are passed down from generation to generation.” This is what CEO Serge Brunschwig says about the shoe factory that Fendi will open in Fermo this autumn. It is more than 7,000 square metres where around 300 people will work. Made in Italy is also guaranteed in the Fendi Factory, the new leather goods production plant in Bagno a Ripoli, and in the “Adopt a School” educational project, in collaboration with Altagamma and the Istituto Ostilio Ricci in Fermo.
The shoe factory inaugurated by Fendi in Fermo
Fendi announces that the new shoe factory will open in autumn 2022. It will cover over 7,000 square metres and will be characterised by “an imposing and innovative façade in corrugated aluminium with a leather-like wave effect”. The brand’s shoes are currently made in Porto San Giorgio, a few kilometres away from the new site, where 130 people are currently employed.
Brunschwig recalls how, in September 2021, Fendi launched the first edition of the Fendi shoes master class at the IPSIA in Fermo, “with the aim of training a new generation of specialised artisans”. The new pole in the Marche region confirms the maison’s ongoing investment in made in Italy. Also evidenced by the investment in Bagno a Ripoli, where the Fendi Factory, the new leather goods production plant, is under construction.