Birkenstock: we don’t need money, we need creative energy flows

Birkenstock: we don't need money, we need creative energy flows

“I want to invite influential and creative people to come and have a picnic with us. I don’t need money. I need their energy flows. Their vision and interpretation of the brand”. Words from Oliver Reichert, CEO of Birkenstock since 2012, who relies on collaborations to prevent “the company from becoming a mausoleum”. Which seems…

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