Ford’s gift, sold out sneakers: Pingree Detroit’s fortune

Ford's gift, sold out sneakers: Pingree Detroit's fortune

They cost 349 dollars, but buying a pair is impossible: sneakers are sold out. Pingree Detroit, after a drop in orders, has experienced a real boom, so much so that they are now sold out. Also thanks to Ford‘s leather donation. Now the company has hired new employees to try and fulfil all orders. For 2021 there is now nothing to do: everything is sold out.

The present

Pingree Detroit is a high-end footwear and leather goods brand founded by Nathaniel Crawford II and Jarret Schlaff. The company offers jobs to military veterans (but not only), and is among the few that have benefited from Ford’s leather donation in recent days. The carmaker donated another part to Mend on The Move, a Detroit-based organisation that employs women who survived abuse. A news that appeared online for the first time on Wednesday March 24, at 9AM and that quickly went around the world. Literally making Pingree Detroit’s sales skyrocket.

Sold out sneaker

As reports, that day at 2:17PM, Pingree Detroit sold 10 pieces including shoes, coasters, diaries and wallets. By 4.38PM it had already received 100 orders for its shoes. The model that Pingree Detroit creates is a sporty ankle boot in black leather with the company logo on the heel. A simple and straightforward model. By 11PM, it had made 25,000 dollars on this product alone. “We plan to hire a couple of workers to meet demand – explains Schlaff -. We are excited, inspired and very grateful to see that our team and mission receive such support”. But for 2021, it will be impossible to fulfil further orders.


Mend on the Move was also able to benefit from the donation and support of the people. Its leather accessories have seen a surge in sales. Now, the association is preparing a new line of cushions, also in leather, to be launched by the end of the month. “In one day, we had 7,500 visits to our site and 7,000 dollars in sales,” Joanne Ewald, an abuse survivor who founded the organisation, explains to “It is very encouraging for our collaborators to know that the community supports them by purchasing the beautiful creations they make”.

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