Loro Piana wants to protect its White Sole. And it is threatening legal action against “those who attempt to undermine the iconic nature” of the white-bottomed collection. The brand, part of the LVMH galaxy since 2013, is based in Quarona (Vercelli), produces leather goods in Impruneta (Florence) and footwear in Porto Sant’Elpidio (Fermo) through the…
Loro Piana: “Legal action against those who try to imitate White Sole”
