Sneaker matters: Onitsuka Tiger spins off and Veja tells its story

Sneaker matters: Onitsuka Tiger spins off and Veja tells its story

Sneaker strategies: Asics is making the Onitsuka Tiger brand independent under the new company OT Group. Veja, meanwhile, aims to build the best supply chain in the world and has produced two short films to tell its story. Both Japanese brand Onitsuka Tiger and the Brazilian brand Veja (both use leather in their products) are…

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