“Greater price pressure? People have been saying that for 30 years. And if you keep trying to cut prices, you end up flattening the offer”. This is the view of Salina Ferretti, CEO of Falc Group, based in Civitanova Marche (Macerata). The company owns the brands Naturino, Falcotto, Flower Mountain, Candice Cooper, Voile Blanche and…
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