The metamorphosis of Atelier Lava. Founded in 1968 in Bologna by Giuseppe Lava, it was sold in 2004 to Veronica Castelli, an employee of the same company. Veronica gave her own approach. She stopped working for third parties and, within six months, found customers to sell under her own brand. In 2020, the company that…
From employee to owner: the metamorphosis of Atelier Lava
