New brands are growing: here is Peelo, from Ireland with Italian leather

New brands are growing: here is Peelo, from Ireland with Italian leather

New brands are growing, demonstrating that leather goods remains a sector in turmoil. An emblematic case is that of Julie Peelo. After over 20 years of fashion experiences, the Irish designer decided to go solo, starting a creative studio in Dublin. Result: she created a line of premium leather bags and accessories under the Peelo brand. Distinguishing features: Portuguese manufacture and Italian leather.

New brands are growing

After studying in Dublin, Julie, a member of the Council of Irish Fashion Designers, moved to Milan where she began her career designing bags and jewellery for the brand Marni. Then she collaborated with John Galliano, Diane von Furstenberg New York, Juicy Couture, always creating bags and accessories. Finally, she returned to Ireland as the creative head of Ireland’s largest retailer: Dunnes Stores. Now she has undertook a new path.

Simple, yet beautiful

Julie Peelo’s latest project is, therefore, the brand after her own name. Which, for now, is based on a collection of bags and accessories consisting of 6 models (including bags, cross bodies, clutches and wallets), each with two or three color variants. “I wanted to create simple bags, the designer tells The Irish Times – but beautiful, that really worked for everyday life”.

Italian leather, Portuguese manufacture

The bags are in Italian leather. In detail, as explained by the designer, it is a mix of “soft chrome tumbled finish” cowhide (“which offers a very soft grip”), and nappa leather. They are handmade in Portugal. As it often happens, when it comes to emerging foreign brands (and not only), the Italian origin of leather represents a qualitative and competitive plus. To the point of being clearly highlighted in the description of each model. (mv)

Images from iampeelo Instagram profile

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