In 2018 Dior became the sixth player in the luxury industry to reach sales for over 5 billion. This way, the French brand enters the high-end superpowers club that includes Louis Vuitton, Gucci, Cartier, CHANEL and Hermès.
Stanley Morgan’s considerations
To detect the exploit of Dior is a note from Stanley Morgan for WWD. The investment bank not only registers an exceptional 2018, but also foresees a bright future. The brand should close 2019 up by 18.7%, ie with a turnover of 6.3 billion, “with operating profits of over one billion euros, five times higher than 10 years ago”. Moreover, according to Morgan Stanley, Dior is not experiencing an isolated magic moment, but it is a train launched in the race: “There are no impediments to approaching CHANEL’s profit levels – the note concludes -, which are currently three times higher”.