Irritating the Chinese (over EUR 1.3 million) is LVMH’s latest setback

Irritating the Chinese (over EUR 1.3 million) is LVMH’s latest setback

Can you walk out of court with EUR 1.3 million in compensation and, with the benefit of hindsight, perhaps regret it? Yes, in the case of LVMH. Because the lawsuit brought against the Chinese venues’ chain Molly Tea, accused of using a floral motif too similar to Louis Vuitton’s, has turned into a communications boomerang….

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