The change in offering for today’s totalitarian luxury segment

The change in offering for today’s totalitarian luxury segment

It’s a change of paradigm that carries a change in product offering. Investments by luxury segment in (until now) marginal segments such as cosmetics, are needed to expand influence towards the public. Yet, they also carry the elimination (or reorganization) of investments in the lowest segments: the so-called diffusion line. An example? Brands that will…

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