The made-in-China sneaker that tells the story of Gucci’s new direction

The made-in-China sneaker that tells the story of Gucci’s new direction

A tiny inscription now tells a story much bigger than a sneaker. It reads “Made in China” and appears on the Drip, the first shoe designed by Demna for Gucci, now in stores as part of the spring collection. It marks a new moment for a maison that built much of its prestige on Italian…

ACCEDI PER CONTINUARE A LEGGERE

Scopri l’abbonamento che fa per te tra le nostre proposte

Already a member? Log in here

PREMIUM CONTENT

Choose one of our subscription plans

Do you want to receive our newsletter?
Subscribe now
×