Tod’s confirms the issues and renews Hogan logo: -3.2% turnover in 2016, profits -7%. Della Valle speaks of “efficiency”

The process, says Diego Della Valle (pictured), has been going on for months and will continue throughout 2017 and, according to him, should allow the Marche group to recover the ground lost last year. 2016 budget has laboriously reached 1 billion EUR of revenues. There were also difficulties repeatedly announced and now confirmed: -3.2% (-3.8% at constant exchange rates), income and net income reduction 92.74 to 86.29 billion. The down of Tod’s is traceable in declining sales in the United States and mainland China. Among the proprietary brands, continues to improve Roger Vivier performance: + 6.6% to EUR 166.3 million of sales. Meanwhile, in the new Hogan collection, the Interactive model presents a renewed logo, less impact from a visual point of view (as they want Millennials): “Current Terms like Athleisure, activewear, luxury sportswear define a style that we invented thirty years ago. Now we want to be the first to re-invent it” said Sergio Azzolari, general manager of the brand since last November 2016 announcing the expansion of “e-commerce and supply chain to strengthen the US market. Asia got off on the right foot, in parallel with the introduction of footwear and clothing; in other markets, Europe and the United States now in perspective, honing communication and marketing. The product is already there.”

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