The pandemic is a shock. Coronavirus has affected markets and events, affecting the relationship with the customer. But Visionnaire and Calligaris, two Italian design excellences, remain to be rtusted. Between expansion opportunities in Asia (and beyond) and brand development strategies, from the group’s point of view there are enough resources to get back on top.
Visionnaire and Calligaris
The headlights are, ça va sans dire, on China. Here Visionnaire has 15 mono-brand brands and has been present for twenty years. This is where the company’s next efforts are concentrated. “We are already planning the opening of three retail spaces, mono-brand under license – Eleonore Cavalli explains to Design, the Corriere della Sera’s insert -. China is a country where today a buyer of top-of-the-range design and furniture products is a very mature consumer. So passionate about made in Italy quality that we will soon deliver the first capsule produced specifically for an entrepreneur with several points of sale in China”.
However, there is not only the People’s Republic on Visionnaire’s radar. The creative director illustrates how the nautical world is a possible frontier to explore. And how coexistence with funds allows them to broaden their horizons. “We have been living with financial partners since 2010 – she continues -. We immediately understood the importance of long-term financial know-how. So, we were able to look far. Not just China. For example, a lot of attention is paid to Africa, where we dialogue with customers from Congo to Ghana. In Europe, with the pandemic, the customer has become more private, of trust”.
Speaking of coexistence with funds, they know something about Calligaris, 80% owned by Alpha Private Equity 7. Still at Design, CEO Stefano Rosa Uliana explains that the group’s trust lies in the aggregations and in the expansion of the offer. “We are in full expansion: we have recently launched the brand Connubia, furniture for a young audience, and we have purchased Ditre Italia and Luceplan. So – he concludes – today we range from chairs to upholstery, to lighting. For a total look suitable for everyone”.