According to Pietro Beccari, president and CEO of Dior, it was worth it. Because the result is a super-boutique with a wow effect. But renovating Avenue Montaigne (pictured) meant closing the brand’s most profitable store to the public for over two years. A decision which, Beccari admits, required a bit (understatement) of madness. Renovating Avenue…
Dior, the madness for renovating Avenue Montaigne
