Retail trends suggest that aspirational shoppers are scaling back

Aspirational shoppers are scaling back their spending, and some companies are capitalizing on this, such as Inditex (Zara) and Macy’s. The Galician giant reported record revenue and margins in the first quarter of 2026. During this period, the U.S. retailer Macy’s ended a streak of 15 consecutive quarters in the red. Meanwhile, two department stores…