Prada is soaring, but not its shares: CEO Guerra explains why
Prada outperformed its competitors in the first quarter of 2024, largely thanks to its leather goods. And yet, the company’s shares are underperforming. In 2024, they had risen by 35% compared to the luxury sector’s average of just +4%. But by early 2025, they had dropped by 24%, while the sector average fell by only...
























