Canadian 3D insoles startup takes off thanks to Kickstarter: collected 4 million dollars

Wiivv, which sells insoles for 3D printed shoes, obtained a loan of $ 4 million (3.7 million euro). The startup, founded in the summer of 2014 by Louis-Victor Jadavji and Shamil Hargovan, is based in Vancouver (Canada) and has a research and development centre of production in San Diego, California. Its system is simple. To get a pair of insoles, you only need a couple of photos of the foot with a dedicated app, which will then send the data to the San Diego factory. After five days (in the US) you will receive at home a custom insole that promises to reduce fatigue and foot pain. After the sale in early 2016 over 10,000 slabs, the founders have launched a fundraising campaign on Kickstarter digital platform. A consortium of investors based in Seattle, formed by Eclipse VC, Evonik Venture Capital, Real Ventures, and Asimov Ventures, bet 4 million. The same Wiivv also announced the acquisition of eSoles, a US provider of customised orthotics. The agreement will allow the Wiivv to have data from more than 50,000 three-dimensional scans of the foot that will allow greater accuracy for new production lines.

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