COVER   |   THE FUTURE THAT SLOWS DOWN

All together a little more slowly

All together a little more slowly. This is not an invitation for moderation, but rather one to push businesses to optimize everything

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It is not a game, but it needs a plan

There is a desire to change: we need to understand how. To understand what it’s like at the top of the range you need to know how to read the protagonists' statements. We do it with Susanna Nicoletti, designer consultant and university professor

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Fashion’s strategic wisdom

Covid-19 changes everything, (most of all) the approach of luxury brands to creating collections, their consequent timeframes, and the type of shows. These choices that are being made could truly be wise. Luca Solca (Bernstein) explains to us why that is

 

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Gucci’s epilogue

Gucci posted on Instagram, in late May, “typed fashion words” by Alessandro Michele. The brand announces the end of a creative era and the need to open a new chapter, but in its own way

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OTHER REPORTS

THE PRESENT THAT ACCELERATES | Here is what we must do, now

The digital channel and China’s marketplace are the two frontiers to conquer for Made-in- Italy leather goods. It’s true for bigger brands but even more so for indipendent ones, says Christina Fontana, Head of Fashion and Luxury - Europe of Alibaba Group

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THE PRESENT THAT ACCELERATES | Digital feasibility

The pandemic requires the migration of fashion shows to streaming platforms. After the example of Shanghai, Milan, Paris and London change models too. Will it work?

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THE PRESENT THAT ACCELERATES | It is time to think big

What doesn’t kill you, makes you stronger. And Mirta, the start-up for Made in Italy artisans, comes out the Covid-19 shock more solid and with clearer ideas: for small fashion excellences, e-commerce is fundamental

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ITALIAN CASE HISTORY | 140 tailored years

Starting as a shoe-shop in 1880, it converted to leather goods at the end of the 60s. then, it becomes the reference company for car manufacturers when it comes to producing leather custom-made luggage. Here is the extraordinary story of Italian business Schedoni

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COLUMNS

EDITORIAL | Suddenly (to a point) a new law

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