Ferragamo finds Amazon as an ally in the fight against fake in the USA

Ferragamo trova in Amazon un alleato nella lotta al fake negli USA

They advertised and sold counterfeit Ferragamo belts on Amazon. And the Florentine brand and the US marketplace have joined forces in the fight against fake goods. The two filed two joint lawsuits in the District Court for the Western District of Washington. The action targets four sellers and three companies suspected of counterfeiting. Their accounts have been closed. The legal initiative replicates the one launched last June between Amazon itself and the brand Valentino.

Fight against fake goods

According to the documents filed by the prosecution, the sellers have taken measures to circumvent Amazon’s anti-counterfeiting tools. Suspicions were confirmed when the e-commerce portal and the Florentine maison bought the items, verifying that they did not correspond to the originals. The four third-party vendors cited in the lawsuits are reported by CNBC: Zhao Hao Jun, Zhang Lianfa, Li Yong and Wu Pianpian.

The effort in 2020

In 2020, according to Il Sole 24 Ore, Salvatore Ferragamo had 3 million illegal profiles removed on the web, and about 94,000 advertisements of counterfeit products from online auctions alone. In this way, it has reached 24,000 fake products seized in the world. “Made in Italy and its quality based on values ​​such as research, innovation, sustainability and craftsmanship are fundamental to us – said CEO Micaela Le Divelec Lemmi -. Precisely for this reason, our commitment to safeguard the brand and our community of consumers is maximum”. Ferragamo’s commitment against fakes has led to the recognition of a compensation of 2.8 million dollars decided by the New York Court.

Background image is from ferragamo.com, the one in the box from cnbc.com

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