From 14% in 2019 to 37% in 2022. That’s the comparison of percentages when it comes to knowingly purchasing counterfeit goods during the last 12 months, for people of age between 15 and 24. An unprecedented increase, mainly caused by the pandemic and the consequent boom of online purchases said EUIPO (European Union Intellectual Property…
Not so green: Gen Z beats the record of fakes purchased
