Anteprima by Lineapelle (6/7 July, Fieramilanocity): “The fair is alive, which arouses interest”

Anteprima by Lineapelle, the presentation of the Winter 2017-2018 pre-collections, which took place on 6 and 7 July in Fieramilanocity Hall 3, showcased a strong desire for a return to designer labels and luxury style, despite the current complex and unpromising economic climate. Visitor interest was real, a factor that, as the stands closed, provided a certain level of reassurance for exhibitors, an increase of 14.6% on July 2015. “The visitor response was good. The vibe was positive, they liked the new layout of the stands, as well as the link with Prima Milano Unica, the Italian Textile Trade Show” – Alessandro Iliprandi of the Bonaudo tannery commented on the success of the event. “It is a niche fair, but one which is alive, which catches the attention of the fashion houses”, – added the Anaconda tannery. That is why we are so keen to take part, convinced of its success”. Anteprima will be back in 2017 with a brand new schedule, currently in the planning stage.


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