Lineapelle’s Chinese mission: exploring, in Guangzhou, the “Fashion World of Italian Leather”

150 people participated in the event, while representing the best fashion attitude for which Guangzhou leather industry stands out. Lineapelle provided them with a rather unique cultural opportunity: to discover and, at the same time, to look deeply into the distinguishing top quality of Italian leather. It is no coincidence that the name given to the event was “Exploring the Fashion World of Italian Leather”. The event, which has taken place today in China, was hosted by fashion consultant Orietta Pelizzari and presented by Fulvia Bacchi (general manager of UNIC – Italian Tanneries and chief executive officer of Lineapelle). Such analysis journey was firstly based on the observation of consumers’ choices, to subsequently focus on what is currently influencing leather creative development. Thanks to this itinerary, Lineapelle enhanced, once again, its peculiar identity as a style landmark (and much more than that) in the global leather industry. The event has been introduced by Cecilia Costantino (Trade Commissioner ITA-ICE Guangzhou) and Liu Suilong (President of Guangdong Shoes & Manufacture Association).


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