An interest should have been taken in the first of the Milan’s list of fashion events that was actually conducted in presence, on July 6th and 7th. Firstly because of the results of the textile/clothing segment, and secondly because it showed the excitement that will surround the upcoming events. Milano Unica (Fieramilano Rho) was surely positive. 3,100 organizations participated, meaning that buyers, compared to the September 2020 edition, were 29% higher. The presence of international visitors was particularly high (+42%), even at a time period that still doesn’t allow free travel, with visitors from Belgium and Austria up 200% and Spain’s up 164%. Germany +107%, while those from USA and France increased by 56% and 53%, respectively.
Milano Unica returns
“This tradeshow is where the initial contacts between company and clients begins – commented Alessandro Barberis Canonico, president of Milano Unica -. The fair is important because it gives value to our products. I will never get tired of saying it: visitors need to “live” the products. The value of meeting and exchange information face to face generates inspiration for new projects”.
The textile tradeshow doesn’t abandon the digital turn it took, but rather launches e-MilanoUnica Connect, the marketplace that brings the show online. “This edition’s numbers show an encouraging recovery, both in terms of exhibitors and visitors – concludes Carlo Fierro, president of ICE (Italian Trade Agency) –. The fashion chain is one of the segments most hit by the pandemic at a global level. Now we face an important recovery moment”.