Mipel and Micam are changing and reinventing themselves: this is how they are doing it

It starts with “a synergy of ideas, experiences, and opportunities” (quote from Claudia Sequi, president of Mipel). From there, the goal is to build “a new way of doing trade shows” (quote from Giovanna Ceolini, president of Micam). To achieve this, it’s necessary (among other things) to “change the paradigm, thinking of a trade fair…