Positive mood and excellent presences (starting with Italian Prime Minister, Paolo Gentiloni, to famous footballer Alessandro Del Piero) at theMICAM

The 84th edition of theMicam (International Fair for Shoes) opened its doors yesterday, with the participation of Italian Prime Minister Paolo Gentiloni, and Gruppo Tod’s patron, Diego Della Valle. The fair is held in the Expo-area of Rho-Milan, and will last till Wednesday. 1,441 expositors participating (37 less companies than the previous edition), of which 797 Italian (which were 827 last September, 30 less), and 644 foreign exhibitors (which were 651 in the previous year, 7 less). The exhibitors have the chance to showcase their 2018 Spring/Summer collections. Visiting the pavilions were Italian footballer, Alessandro Del Piero, and well-known dj, Bob Sinclair. Joining for the first time in the Fashion Square, already filled with high-end brands, such as Fendi, Tod’s, Gucci e Prada and others (all started participating last year), are Giorgio Armani, Jimmy Choo, Dolce&Gabbana, Sergio Rossi and Ermenegildo Zegna. The first day closed on a positive note. In fact, Sara Galli, from the Brunate shoe-factory, emphasizes the internationality of the clientele walking around the pavilions. “I am pretty happy about the first day, even if we are far away from the numbers and experience of the first day of the 2013 fair, which was right before export toward Russia greatly diminished”.


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