Creativity, innovation, specialisation and an attentive service. The exhibitors of fabrics and synthetics at Lineapelle are sharpening their knives against the competition, seeking the umpteenth, essential qualitative leap. Daniele Banelli, owner of Tissés, a company that produces materials for leather goods and footwear in Prato, confirms: “We have had to change our strategy, no longer focusing on price, but on a better service, on the relationship with the customer, on ideas and imagination. This is something that the market appreciates and rewards. It is crucial to specialise in being good at doing what you do”. Innovating and renewing the product is the mission of Attilio Imperiali (Como), positioned in the luxury segment: “We are mainly known for our satin, which we offer to our customers in an extremely wide range of colours”, says Alessandra Imperiali, sales director. “We offer high quality basics, but are continuously renewing our products with particular processes”. The brands have made a full comeback and “following the decline perceived between 2014 and 2015, already in the period from the middle of 2015 until today there has been a good recovery”, adds Imperiali. From fabrics to synthetics, which reconfirm the need to invest in technological innovation to reinforce the relationship with fashion brands and large luxury groups, an objective to be reached thanks to new ideas in the field of technology: “We have drawn big names from the fashion industry thanks to our innovative proposals”, says Stefano Pozzi, sales manager of Plotterfilms (Busto Arsizio, Varese). “We treat polyurethane without using solvents and do digital printing with eco-friendly inks: solutions that are finding favour with the fashion houses, which are always sensitive to sustainability”.