There is always a first time. Even for an e-commerce giant like Alibaba, which made its debut as an exhibitor at Expo Riva Schuh & Gardabags. A small booth marked by the unmistakable smiling profile on an orange background of its logo, in one of the central areas of Hall D, where the various talks of the fair take place. Question: what is Alibaba doing at the fair?
What is Alibaba doing at Expo Riva Schuh?
The location is strategic, perfect for Alibaba’s declared objective. That is: to attract new sellers to its platform. “Alibaba has decided to participate in this important event to explain the possibilities it offers companies with its countless customers around the world”. The aim, then, is to open its doors to new sellers and connect them with potential buyers.
The first time, but not really
In reality, that between Alibaba and Expo Riva Schuh is a long-standing relationship. Back in 2017, the Asian giant was a guest speaker at the inaugural debate, talking about e-commerce and international market trends. This, however, is the first time ever that Alibaba is playing a leading role. In fact, the portal is a partner of Expo Riva Schuh & Gardabags and will take part in a webinar on B2B trends and how to approach foreign markets, which will be broadcast at the end of the fair.