Beyond the pandemic: for sports bigwigs Covid is (almost) behind them

Beyond the pandemic: for sports bigwigs Covid is (almost) behind them

Sports brands are already beyond the pandemic. In the first months of 2021, the 5 sportswear biggies (Nike, Adidas, Anta, Puma and Under Armour) have almost reached pre-Covid levels after losing half their profits in 2020. And they are better equipped than luxury brands to face the new market challenges: digitalisation, sustainability and direct relationships…

ACCEDI PER CONTINUARE A LEGGERE

Scopri l’abbonamento che fa per te tra le nostre proposte

PREMIUM CONTENT

Choose one of our subscription plans

Do you want to receive our newsletter?
Subscribe now
×