Gucci’s cruise: a new chapter, firm in the present

Gucci's cruise: a new chapter, firm in the present

The new chapter in the Gucci saga was staged on Monday, 13 May 2024, at London’s Tate Modern. Sabato De Sarno, the brand’s creative director, turns everything upside down again, taking inspiration from the founder Guccio Gucci and the brand’s roots. “Englishness with an Italian accent”, were his words, even though De Sarno created a…

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