London men’s fashion week kicks off: fur free and little leather as well

According to tradition, fashion events focused on fall-winter 2019/2020 new trends kicked off in London, as usual. The London Fashion Week went on from 5 till 7 January, ahead of Pitti Uomo, another exhibition event, held in Florence, dedicated to fashion for men (Milan and Paris fashion shows are coming up next). In London they spotlighted their new fur free attitude, as announced last September during women’s fashion runway shows. At that time, the British Fashion Council pointed out, crystal clear, that the London Fashion Week would be based, more and more, on the principle of the so-called “moral sustainability”. Now such pledge has come true: in fact, it is no coincidence that, throughout the fashion week, they arranged 45 shows in total, including runways and presentations, but none of them gave attention to leather goods while selecting the outfits to be exhibited along the catwalk. Likewise, as for accessories they often opted for a recycling strategy. Such was the choice, for example, to make the “green” Timberland x Christopher Raeburn capsule, as the designer made use of old military parachutes to create brand new Timberland original items, such as the iconic Weatherbreaker jacket along with a wide range of products designed and manufactured by using recycled and organic materials. Looking at the big names on the stage in London, we must mention Craig Green’s avant-gardism, while presenting his global wanderers wearing technical fabrics and plastic, as well as Italian Iceberg, designed by James Long, which winks at the Alps and the sport fashion of the eighties. Finally, Kent & Curwen, a label run by former soccer star David Beckham, who presented a new collection inspired by Peaky Blinders, a tv serial broadcast on BBC (in the picture, left: Timberland, Craig Green and Kent & Curwen).


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