Squeezed between premium and fast fashion, the struggles of Italy’s mid-market

Squeezed between premium and fast fashion, the struggles of Italy’s mid-market

All the struggles of the mid-market segment, increasingly crushed between fast fashion, which is trying to move upmarket, and premium, which instead relies on discounts and promotions. And there’s the added complication that only large players can compete there (and by large we mean those with over €1 billion in sales). For all these reasons,…

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