Tariffs, AI, and consumption: the real challenges facing global fashion in 2026

Tariffs, AI, and consumption: the real challenges facing global fashion in 2026

Fashion in 2026: a worsening scenario (partly due to tariffs) with consumers having other purchasing priorities. Meanwhile, artificial intelligence is shifting from a competitive advantage to a business necessity, forcing fashion companies to make their main goal, for next year, to adapt to this new context. This is the picture painted by the report The State…

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