Vans, whose sales increased by 19% in 2017, drives VF Corporation’s revenues, whereas Timberland just goes up by 2%, as evidence of the umpteenth confirmation of the sneaker supremacy. The US company also controls, in addition to Vans and Timberland, The North Face (+4%), Wrangler (-1%) and Lee (-6%). They are currently attending to resettle their own portfolio of brands while carrying out the transfer of Nautica, whose incomes considerably decreased at the end of 2017 (-95 million dollars). In 2017, VF’s overall revenues amounted to 11,8 billion dollars (9,5 billion euros), thus increasing by 7% compared to 2016. Such turnover also includes earnings coming from Williamson Dickie, a workwear company, headquartered in Texas, recently bought out by the group. VF’s operating profits increased by 10%, up to 1,5 billion dollars (1,2 billion euros). In the last quarter, incomes went up by 20%, slightly less than expected though (same goes for profits). Hence, the stocks went south. In 2018 first quarter, the company expects to boost their sales by 16%, compared to 2017 same period. It is going to be a transitional quarter, since the US company has postponed their financial year end, shifting the accounting period to 31 March.
Vans drives VF Corp’s revenues (+7%), though markets are worried about profits quarterly decline
