Patou is in the red and LVMH injects capital to keep it afloat

Not all brands are profitable, especially in these difficult times. This is true for the 75 brands within the LVMH ecosystem: according to Glitz.Paris, Patou is among those in the red. LVMH has been forced to inject capital to cover the losses. This operation will allow the Arnault family to increase the stake in the…