Goodbye to retails stores, we are focusing on online sales. That’s the summary of the choice made by Oliver Sweeney, British footwear brand that will not re-open its UK stores. The 5 stores that were operated by the brand and closed due to the Covid-19 pandemic, will remain shut indefinitely. While the shutdown was caused by the pandemic, the choice not to re-open them was a consequence of the crisis. The brand that manufactures in the Marche region of Italy has decided to focus on online sales.
Sweeney will not re-open its UK stores
Oliver Sweeney Trading Limited, company that manages the retail sales of the British footwear entered in a procedure similar to Chapter 11. According to what reported by Drapers, its 5 stores in Mayfair, Leadenhall Market and Covent Garden (in London), and those in Leeds and Manchester will not re-open, as confirmed by the company on its own website.
Production in Italy
The stores generated less than half of the brand’s business, which now wants to focus on the online portion. Oliver Sweeney’s CEO, Tim Cooper, will continue to guide the company. “We are disappointed – he stated – by the fact that these stores will no longer be open, but we are excited and trust that the brand will continue online. That part of the business is doing very well”. Oliver Sweeney was created in 1989 and was well known for its hand-made shoes, produced in Italy by Bernacchini di Corridonia, specifically in the Marche region.