“Premiata’s winning card? Putting the product at the centre”

“Premiata’s winning card? Putting the product at the centre”

“Premiata’s winning card? Being a product-driven company”. This is how Carlotta Mazza, Head of Retail at the company led by her father Graziano, sums it up. For a couple of years now, Premiata has been steadily above the EUR 100 million revenue mark and continues to grow. Best known for its sneakers, the brand is…

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