The consequences of the pandemic launch UGG and Hoka One One. While Deckers takes off. Sales of the US-based footwear group, which controls both brands, grew by 14.8% in the 3rd fiscal quarter (which ended on December 31st, 2020), while profits-per-share jumped by 26%. The results were better than the forecasts. “Our record third quarter performance was propelled by demand across the UGG brand’s diversified product offering and the continued global expansion of the Hoka One One brand,” said Dave Powers, President and Chief Executive Officer.
Deckers takes off
Decker’s revenue in the 3rd financial quarter was 1.078 billion USD. Wall Street had forecasted a lower revenue (963.38 million). Sales from leading brand UGG grew by 12.2% to 876.8 million USD, pushed by Christmas purchases, including the brand’s slippers (in picture from ugg.com) and boots. Hoka One One’s revenue increased 52.1% (141.6 million). On the other hand, Teva lost 8.7% (15.7 million) and Sanuk decreased by 17.3% (7 million).
Online and the first 9 months
“The performance of our brands was primarily driven by our robust e-commerce engine”, pointed out Mr. Powers. The Goleta-based group (California) had a revenue for the first 9 months of the fiscal year equal to 1.984 billion USD, up 12.9%.