Buying a footwear brand and bring it back to life. It’s not an operation only large groups can make. Alberto Paolieri, from Prato (and a family history in the textile segment), bought Quercioli Firenze. Together with creative director Emanuele Coppari, he began a rebranding project to bring Quercioli Firenze back to life and desirable. The…
Quercioli’s rebirth: the word of the brand’s new owner
