Sneakers are booming, manufacturers (who supply all brands) are in high spirits: Yue Yuen’s boost, +10%, in October

Sneakers, by all means, are the shoes of the moment; no doubt they will be on top in the next future as well. Yet someone already makes out the bubble risk, far off though. Looking at the disappointing profits of some well-known specialized retailers, fashion sneakers are supposedly cannibalizing, or they are starting to, the technical and sport ones. Meanwhile, manufacturing suppliers of global top brands are in high spirits. First of those is Chinese giant Yue Yuen, the armed branch of Pou Chen holding. They crank out about 300 million pairs of shoes (that is, around 20 per cent of sneaker total provision) a year for their clients, who are the major international brands (by the way, they are mutual competitors). In October, Yue Yuen’s incomes reached 782 million dollars, thus increasing by 10 per cent on annual basis. In the first 10 months of 2017, their growth has been slightly lower: +8 per cent, as provisional turnover amounted to 7,5 billion dollars. Photo from


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