Sneakers reward VF Corp as Vans drives their quarterly growth. Conversely Timberland slows down

VF Corp’s footwear quarterly statement mirrors the current business trend apparently. Vans’s sneakers went up by 26%, whereas Timberland went down by 2% as deliveries, to be made at the end of September, were delayed till October, therefore till the quarter after, thus affecting the estimated turnover (-5%). On the whole in the third quarter revenues of VF Corp (who also own The North Face, Wrangler and Lee) increased by 5,4% up to 3,5 billion dollars (+4% at fixed exchange rate) thus going beyond estimated incomes. Net profit decreased by 22,5% down to 386,1 million dollars. Chairman and Ceo Steve Rendle raised expectations for 2017, whose turnover might go up to 12,1 billion dollars (+6% roughly), better than expected, as previous estimated earnings were 11,85 billion dollars (+3,5%).

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