Tamara Mellon, former Jimmy Choo, reaches 37 million dollars, while gaining investments and expanding her shoe online business

Investors like Tamara Mellon (in the picture) more and more. In fact, the footwear brand, launched in 2016 by former Jimmy Choo’s co-founder, is achieving outstanding success in the markets, while gaining private capital investments. The latest one is a 24 million dollar investment made by New Enterprise Associates (NEA), which already owned some capital shares of the brand, and Quadrille Capital, a French company. Such new stage is actually the “Series B” round for Tamara Mellon, whose capital assets go up to 37 million dollars. For the records, achieving this accomplishment was hard work indeed, despite Mellon’s brilliant curriculum. She tells us that it was not easy to find some Italian factories to manufacture her shoes, mostly because they feared they would come across a non-competition clause with Jimmy Choo. Yet her determination has proved to be rewarding; in fact, her turnover is currently expanding a great deal, especially thanks to the brand’s sales channel: Plexi, Siren (in the large picture), Sand, Chaud and the other “Edition” models are for sale through tamaramellon.com portal.


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