Like LVMH, Gucci and Moncler reacted to Covid-19 and the crisis

To Covid-19. But also to moments of crisis, individual and systemic ones. In the last few years luxury brands had to showcase their capacity of reacting adverse situations. A fundamental quality that allowed large groups, according to Andrea Guerra of LVMH, to demonstrate the advantage of their (structural) superiority. For some managers, such as Marco Bizzarri of Gucci, the ability…